Visual identity and communication for Projeto Josefina, a social initiative expanding access to respectful and humanized home birth care in Southern Brazil.
The project provides free assistance to low-income women and single mothers, promoting autonomy, dignity, diversity, and agency throughout the birth experience. The visual direction was developed to translate these values into an approachable, sensitive, and empowering brand language.
Projeto visual: Nicole Rizzo
Fotografias: Larissa Kafruni
