Art direction and content development for Melissa’s international social media channels, combining visual curation, cultural research, and global trend insights to build engaging brand and product narratives.
My work included feed curation, graphic content, stories, reels, community-driven content, and campaign rollouts, ensuring a cohesive visual presence across global channels. I also collaborated with international partners on content development and approvals for campaigns including Marc Jacobs, Jean Paul Gaultier, Telfar, and Y/Project.
