Art direction and content development for Mini Melissa’s Instagram, translating the brand’s 2024 campaign into a playful and cohesive digital experience.
My work included feed curation, campaign graphic rollouts, product-focused storytelling, interactive stories, carousels, reels, and community content, always aligned with the campaign’s key visual and creative direction.
I also collaborated on content and campaign activations with brand partners including Fábula, Peppa Pig, and Disney, ensuring visual consistency across different collaborations.
